Used 22.5 percent of chemical insecticides Country Email List and 10 percent of pesticides used in agriculture. With this example, the company shows that it has progressive insight. Cotton production is polluting and especially in view of the ubiquitous Country Email List use of pesticides, bad for nature. That is why the organization describes that in the mid-90s it converted its entire clothing line to organic cotton. That was not without a struggle: The decision to Country Email List drop conventional cotton caused a quiet revolt throughout the ranks, which was understandable as we had to create our own organic cotton supply chain. Patagonia communicates openly about mistakes made and about advancing insight.
This has a positive effect on the image of the Country Email List organization, because all stories can be directly related to the core values of the company. In this case, the story of the transformation from traditional cotton to organic cotton shows Country Email List how the Country Email List company was committed to sustainability as far back as the 1990s. Also read: 5 possibilities for effective storytelling The Misadventures of Tony's Chocolonely A second example: the Country Email List setbacks in Tony's Chocolonely's brand story . The founder of Tony's Chocolonely.
Teun van de Keuken, wants to bring about a Country Email List change in the chocolate industry. He discovers in the program Keuringsdienst van Waarde that there is still a lot of slavery in the chocolate industry. That's why he reports himself as a Country Email List chocolate criminal. Immediately he has to deal with the first setback. His declaration is rejected: inadmissible. Tony's Chocolonely Fortunately, there are more roads that lead to Rome, so he takes a Country Email List different path. He approaches chocolate producer Nestlé and asks if they want to produce a slave-free chocolate bar. Another setback: they can't. These are just a few examples.